Once you figured out the key demographic for your explainer video script, think about why that audience should care about what you have to say.įor example, we assume the target audience for this post is a digital marketing specialist or small business owner looking to create their first explainer video to expand their video marketing efforts, but not knowing where to start.ĭid we guess correctly? □ #3 List 3 key takeaways A different target market has its own unique preferences and will require its own unique approach, so don't use the cookie-cutter technique! Making sure you're targeting the right audience is essential to the success of your explainer video. ![]() to leave you more equipped to create marketing videos on your own, without the need for outsourcing to an explainer video company.to introduce you to our STORY video script template.To show you a concrete example, here are the goals of this article: Ideally, the explainer video is meant to become an actionable part of your marketing strategy, so aligning your video goals with your overall marketing goals is a good idea. Why do you want to create this explainer video? Do you want to motivate viewers? Provide a better overview of your product or service? Drive more brand exposure or higher conversions? Here's how you can easily define a more in-depth purpose for your explainer videos □ #1 Think of the concrete goals you want to achieve with your explainer video This is what every other explainer video on the web does, but not every one of those videos is remembered or recognized by viewers. ![]() But it's not unique, not specific enough. Sure, that is the general idea behind explainer videos. You might say, " But I know that already! I want to make an explainer video to introduce my product or service to my target audience." No video script writing can start without defining the purpose and goal of the video. Step 1: Define the purpose of your explainer video You can use this handy template to fill in the blanks every time you're writing a script. We'll finish this post with 7 tips & tricks on how to turn a good video script into a great one.īonus: We have also included a free printable explainer video script template with the STORY framework which you can use as a guide.īut enough talking about what we will do - let's dive into the actual process. We'll include our own examples along the way to make the concepts easy to understand. We will also introduce you to our own STORY framework, which makes explainer video script writing straightforward, fast, and purposeful. We will show you how to write your own explainer video script that: We covered that in a detailed separate post, which you can find here. Lastly, we won't dive into how to actually make a stunning explainer video. Because why be unoriginal, when you can produce a uniquely written script using our framework? We also won't be providing you with a script you can copy/paste. In this blog post, we won't be telling you how to write a killer explainer video script (yes, we've also seen countless blog posts with that title).
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